Doggie Day Camp Playdates - Petsmart

Twice a month the Doggie Day Camp at PetsHotel hosts themed parties for pup guests. As part of the Services rebrand of 2018 , I lead the development of the revamped Playdates branding package. Taking inspiration from the DIY nature of the parties, I hand created fun, themed shapes from construction paper to use on various tactics.

After visiting various PetsHotels to see how they decorated for their parties, I developed a system of paper cutouts and a lockup that highlighted the fun of the parties.

The tactics to support the Playdates program went from printed counter signs and takeaway flyers to email, digital overlays for photos, and social media campaigns.

Counter Signs

Takeaway Flyers

Digital Photo Overlays

Pawprint keepsakes

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